LANSING, MI (MPRN)— Governor Gretchen Whitmer has announced a newly enhanced, nationwide marketing campaign to attract businesses, travelers, and talent to Michigan.
The campaign says it will highlight the state's pro-business stance, natural wonder, and quality of life opportunities.
Michelle Grinnell is with the Michigan Economic Development Corporation.
"We want to tell that wholistic Michigan story,” she says. “And we know that there is a fluid transition between travelers, and folks thinking about where they may want to live, and people who are making decisions about where they want to grow their business."
Grinnell says the goal is to promote economic growth in Michigan and to increase its population.
The latest U.S. census estimates show Michigan's population dropping slightly for two straight years.