DEARBORN, MI - As e-bikes and e-scooters surge in popularity, Triple A – The Auto Club Group is launching its new “E-Ride Ready” campaign to help parents better understand the risks associated with the fast-moving devices and take steps to prevent serious injuries.
At the center of the campaign is the new E-Ride Safety Guide, a free resource that helps families: understand how e-bikes and e-scooters operate… choose helmets designed for the speed and type of device… identify where riders can safely and legally ride… and, set clear safety expectations before a child’s first ride.
The campaign comes amid growing concern nationwide about injuries involving young e-riders. A U-S Consumer Product Safety Commission review found micromobility-related injuries rose an average of 23-percent from 2017 to 2022, contributing to an estimated 360,800 emergency department visits and 233 deaths. Medical experts say e-ride crashes commonly involve vehicles, pedestrians, and fixed objects such as curbs and mailboxes.
