MARQUETTE, MI— Northern Michigan University will be a Gold Sled Sponsor of the UP 200 Sled Dog Race next year.
That means it has naming rights for the event. The official name for the 2023 race will be “UP200—Powered by NMU.”
University officials say the new partnership will enhance volunteer, service-learning, and participation opportunities for NMU students, faculty and staff. It also aims to elevate the event’s branding and marketing efforts through related in-kind services and financial support.
Many of the 800 to 900 volunteers needed for the UP 200, Midnight Run and Jack Pine 30 races are Northern students. The Pre-Vet Club helps conduct vet checks on the Jack Pine dogs, and half the board members of the Upper Peninsula Sled Dog Association are NMU alumni.
