LANSING, Mich. (AP) — ‘Pure Michigan’ is marketing the state’s upcoming winter season in an advertising campaign running in key regional and state markets.
Michigan's Economic Development Corp. says the ‘Still Pure Michigan’ campaign is expected to run through the end of February and use broadcast and connected television, online video and digital ads, and social media. Much of the focus of the tourism and marketing campaign will be on travel and shopping. Advertising spots will run in some of Michigan's largest cities. They also will be seen in Illinois, Ohio, Indiana, Wisconsin, Minnesota and Kentucky. This year’s total winter advertising budget tops $3 million.
