The Luova Art Fest will return to Marquette from Friday, October 10 through Sunday, October 12, offering a weekend of visual art, live music, and creative connection. Director Emma Schramm stopped by the studio to share how the event has evolved and what attendees can expect in its second year.
The festival was founded to uplift local creatives across the Upper Peninsula, especially emerging artists looking for a place to share their work. The name “Luova,” taken from the Finnish word for “creative,” reflects the festival’s wide embrace of artistic expression, from visual art and live bands to interactive experiences like typewritten poetry.
After focusing heavily on music in its first year, the collective is placing greater emphasis on visual artists and emerging creators in this year's edition. One of the unique features returning is the post-it note commentary system, which allows visitors to leave short, handwritten reflections directly near displayed artwork. Artists appreciate the tactile and personal nature of the feedback.
The Crib coffeehouse will again serve as the festival venue, offering two distinct atmospheres under one roof. The downstairs area tends to host the livelier musical performances in the evenings, while the upstairs provides a quieter space to view artwork and gather. On Sunday morning, programming shifts to a more relaxed pace for those seeking a low-key experience.
The festival is organized by the MQT Luova Collective, a small group of young artists representing a range of creative disciplines. The collective aims to expand its support for artists year-round, but Luova Art Fest remains its flagship event. Participating musicians are paid for their performances, and visual artists have opportunities to receive awards, including a People’s Choice honor that can help build résumés and portfolios.
Kurt Hauswirth spoke with Schramm about the 2nd annual Luova Art Fest:
Accessibility and inclusion remain central goals. Events are free to attend, with no financial barrier to participation. Programming throughout the weekend includes spontaneous elements like artist talks and pop-up demonstrations, offering a blend of energetic, reflective, and social experiences that function as a true “third space” for the community.
Positive feedback from last year encouraged organizers to continue and grow the event. Returning artists and musicians expressed interest in participating again, and younger artists especially valued the platform and recognition.
Schramm hopes attendees leave with a renewed appreciation for how active and diverse the local arts scene is, despite the region’s size. Community support, she notes, plays a key role in sustaining that creative energy.
Information about Luova Art Fest can be found on the Marquette Compass events calendar, and updates are shared on Instagram at @luovafest.
